Catie McHugh
Articles by Catie McHugh
“You called it what?” The product names that nearly destroyed businesses
As much as we humans hate to admit it, we’re pretty darn influenced by brands, and our emotional reaction (and subsequent attachment) to everything from the packaging, the name and the product itself, is something companies agonize over getting right. You only get one shot, after all.
Why do some successfully crowdfunded projects still fail?
Crowdfunding continues to be a super-popular method for inventors, entrepreneurs and creative artists to get their projects out into the world. Essentially, you can place your concept on platforms like Kickstarter and Indiegogo, where they can gain traction from ‘backers’ (i.e. regular people) who like the cut of your jib, and will provide funding to help you realise your project. Typically, the reward for funding is the product itself.
Why being ungrateful is costing you success
What do Oprah Winfrey, Sir Richard Branson, Arnold Schwarzenegger and a host of rich, famous celebrities have in common?
Why Artificial Intelligence is still pretty dumb
Recently, American mega-retailer Walmart announced plans to introduce technology in stores that would scan shoppers’ faces and indicate whether they were unhappy, angry or frustrated.
What to do if your business idea already exists
One night, you’re sitting having dinner and bam - it hits you. A brilliant and original business idea. Over the coming days, weeks, maybe months - you keep returning to it, contemplating it.
Three Wonder Woman attitudes that will help you succeed as an entrepreneur
Just in case you’ve been a castaway on a deserted island for the past few months, we’ll let you know that Wonder Woman hit cinemas, and it was kind of a big deal.
3 industries millennials have (allegedly) ruined
Millennials are the generation everyone loves to talk about. It would appear everyone has an opinion on who they are, what they represent and where it has all gone wrong for them (we humans are a funny bunch - the fact is, generations bring change and this negative perception of the newbie generation is nothing new).
Three booming industries (that might surprise you)
During those long nights spent poring through business news, developments and the latest startup success stories, always searching for that little something that sparks your next big entrepreneurial idea, you may have noticed some quirks.
Things are about to get Wilde in Sydney.
Expert growth hacker, Heather Wilde, is coming to Sydney to present Growth Hacking 101 on August 16.Make sure you mark StartCon in your calendar this December!Australia’s ultimate startup and growth conference, StartCon, is putting on some epic events in the lead-up to their big show in December.
The World Happiness Report: The places where entrepreneurship is the key to glee
The World Happiness Report is a unique global study, analysing six key factors that contribute to the happiness of a country’s citizens, including how people evaluate the quality of their working life.
The ultimate playlist to fire up your entrepreneurial spirit
Everyone loves music, right? Even busy entrepreneurs take the time to add a little vibrancy and music therapy to their day - or, they should, in any case!
The ultimate employment battle: Startup BS vs. corporate BS
When it comes to your career, where’s your head at right now? Perhaps you’re working in a corporate, staring enviously at the Inc. 5000 list and wanting to get in on one of those hot tech startups you’ve heard so much about (or maybe you have an idea to start one yourself).